Wichita Falls Motor Co. (1911-1932)
Wichita Falls, Texas
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This may be a Wichita Trucks radiator emblem (c1914-1916) ms Size: Unknown MM: Unknown |
The Wichita Falls Motor Company was the most successful motor manufacturing business in Texas. The Company concentrated on heavy duty trucks and motor vehicles for off road and specialist applications, including tankers and other oil field vehicles and special trucks for the logging industry. Wichita trucks developed a reputation for strength and durability, and were widely used in the US and overseas.
The first Wichita trucks in 1911 were 1-ton and 2-ton capacity units with chain-drive. In 1915, 1-1/2-ton and 3-1/2-ton capacity trucks were added to the line with a worm-drive for the 3-1/2-ton capacity model. In 1916. the Wichita truck range was extended to 5-ton capacity and all models became worm-drive.
The Company benefited from US Government orders for trucks for military use in the First World War and, by 1919, the Wichita truck was offered in six sizes from 1-ton to 6-ton capacity plus the Wichita Oil Field Special Model RX. There were problems for all motor truck manufacturers after the War due to an over-supply of trucks but Wichita managed reasonably well due to the diverse range of its products and ability to supply vehicles for specialist activities.
In the 1920's, Wichita trucks also found some success with off road equipment for road construction, including dump trucks and concrete mixer trucks. Wichita trucks also produced buses and fire engines. However, Wichita trucks could not survive the Great Depression and it was all over in 1932.
Emblems
The limited number of reliably dated original period photos of Wichita trucks showing emblems makes it difficult to be precise about the dates of use of Wichita truck emblems.
The earliest Wichita trucks from 1911 are believed to have displayed the "Wichita" name on plated brass scripts mounted on the radiator core, see example in the original photo shown below:
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| Wichita truck with radiator script (c1911-1913) forums.aths |
This is a nickel plated brass Wichita radiator script shown below. Original Wichita radiator scripts are rare.
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This is a Wichita truck radiator script (1911-c1918) sam Size: 368mm wide |
By 1914, and possibly earlier, Wichita trucks also carried a round radiator emblem together with the "Wichita" radiator script, see original photo examples shown below:
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| Wichita Model B truck with radiator emblem & script (1914) mroz |
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| Wichita truck with radiator emblem & script (c1914) ttm |
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| Wichita truck with radiator emblem (1916) ttm |
It is possible that the Wichita truck radiator emblem was used for light duty trucks with conventional radiators, whereas heavy duty Wichita trucks of 3-1/2-ton capacity and higher are likely to have had a heavier style of radiator and a different emblem, as will be noted later below.
The details of the Wichita radiator emblem are unclear from the original photos shown above. However, Wichita truck advertisements from this period show a Wichita truck trademark or logo, see examples shown below:
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| Wichita truck with body side nameplate (1915) el paso herald |
The Wichita truck body side nameplate is more clearly seen in the following original photo, which indicates that the nameplate was probably multicolored:
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| Wichita truck with body side nameplate (1915) fandom |
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| Wichita truck body side nameplate close up (1915) |
It is suggested in some references that the Wichita Truck logo with details of the company name and location was also used as the radiator emblem but I cannot confirm this. A more likely candidate for the Wichita Truck radiator emblem design is the emblem used to make a Wichita Trucks advertising watch fob, see example shown below:
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| Wichita Trucks watch fob (c1914) collectors weekly |
A possible Wichita Truck radiator emblem based on this fob is shown above at the top of this post and again below. If you have details of an original Wichita truck radiator emblem, please let me know, in order to update this post. An original Wichita truck radiator emblem of this or similar design would be extremely rare.
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This may be a Wichita Trucks radiator emblem (c1914-1916) ms Size: Unknown MM: Unknown |
The following original poor quality photo shows a Wichita truck with a similar radiator to that shown earlier but in this case the emblem has been replaced by the "Wichita" name, possibly stenciled across the full width of the radiator tank top.
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| Wichita truck showing radiator emblem (pre-1916) ttm |
The following original photo shows a Wichita truck of unknown date with a different style of radiator emblem, again possibly stenciled on the tank top:
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| Wichita truck with painted radiator emblem albertland |
By the early 1920's, heavy duty Wichita trucks had heavier, possibly cast iron radiators with the "Wichita" name cast into the radiator tank top, see example shown below, which also displays the "Wichita" name on the body side decal and on a rectangular nameplate mounted on the chassis side frame member:
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| Wichita truck with cast radiator emblem & body side & chassis frame nameplates (1922) el paso herald |
This is the cast in Wichita truck radiator emblem on a surviving Wichita Oil Field Special truck:
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| Wichita Oil Field Special with cast in radiator emblem (1923) timesrecordnews |
Some Wichita truck models also displayed the "Wichita" name on hood side nameplates, see poor quality photo below taken from a Wichita advertisement:
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| Wichita truck with hood side nameplate (1931) forums.aths |