Fal Motor Co. (1909-1910)
F-A-L Motor Co. (1910-1912)
F-A-L Automobile Co. (1912-1914)
Chicago, Illinois
This is a F-A-L radiator emblem (1910-c1913) khc Size: 76mm diameter MM: None |
The Falcar was named after T.S. Fauntleroy, H. R. Averill and E. H. Lowe and was also variously referred to as Fal-Car, F.A.L. and F-A-L.
The Falcar was a medium sized 30 hp four-cylinder automobile offered initially in toy tonneau, roadster and touring body styles. The Falcar became a 35/40 hp model from 1910 and performed successfully in car races in 1909, 1910 and 1911, which provided good publicity. However, all was not well and money ran out in 1910. There were a number of changes in management but the company was in receivership in August 1911. There was a change in ownership in early 1912 and the company was reorganized as the F-A-L Automobile Company.
A two-passenger Grayhound model was introduced in late 1913. The Grayhound was a rather strange automobile with a cyclops headlight in the top center of the radiator and was designed to be used for sleeping. When the Greyhound was converted to a sleeper, the sleeper's legs were under the rear deck, with their head under the dashboard. But, the Grayhound was not a success and the company was finished in early 1914.
Production of the Falcar was claimed to have been as high as 65,000 units but the true figure was very much lower.
Emblems
The first Falcars in 1909 did not carry a radiator emblem as standard, see example Falcar touring model shown below:
Falcar touring model with no emblem (1909) autopasion |
However, the Falcar driven by Billy Pearce in the 1909 Indiana Trophy race displays the "FAL-CAR" name on a brass script mounted on the radiator core, see original photo shown below. The small rectangular emblem seen at the top of the radiator is believed to be the radiator maker's nameplate.
FAL-CAR with radiator script (1909) chuckstoyland |
This is the brass Falcar radiator script. This Falcar radiator script is very rare.
This is a Falcar radiator script (1909-c1912) khc Size: 250mm wide |
The Falcar was given a round radiator emblem in 1910 and is seen in original period photos usually , but not always, together with the FAL-CAR radiator script, see examples shown below:
Falcar in Glidden Tour (1910) dpl |
Falcar taking part in the Savannah races (1910) ms |
Falcar at an auto trade show (1911) dpl |
This emblem is the painted brass F-A-L radiator emblem shown above at the top of this post and again below. This F-A-L radiator emblem is extremely rare. It is not known if there as a version of this F-A-L radiator emblem finished in enamel.
This is a F-A-L radiator emblem (1910-c1913) khc Size: 76mm diameter MM: None |
The "F-A-L" name was also displayed on the hubcaps, see example shown below:
This is a F-A-L hubcap (1910-c1913) dkc |
The Grayhound model introduced in 1913 does not appear to have had a radiator emblem, see example photo shown below: