MACCAR

Mac-Carr Co. (1912-1913)

Allentown, Pennsylvania

Maccar Truck Co. (1914-1929)

Scranton, Pennsylvania

Maccar-Selden-Hahn Corp. (1929-1935)

Allentown, Pennsylvania

This is a Maccar radiator emblem (1917)     mjs
Size: 69mm diameter    MM: Whitehead & Hoag

The Mac-Carr Company was formed in 1912 by Jack Mack, one of the Mack brothers who formed the Mack Truck Company (see Mack), and Roland Carr. Their first products were conventional 3/4-ton and 1-1/2-ton delivery trucks called Maccarr.

The company was reorganized without the original partners and moved to Scranton in 1913 as the Maccar Truck Company, which built Maccar trucks initially ranging in size from 3/4-ton to 2-ton capacity, extending in range to 3-1/2-tons and 5-1/2-tons by 1917. During the 1920's Maccar sales were good and the range and types of trucks produced were extended.

In 1929 Maccar joined Selden  and Hahn in a small combine in Allentown and introduced six-wheel trucks and some heavy-duty high speed models. But the depression defeated the joint venture and Maccar was out of business by 1935.

Emblems

I have not seen a Maccarr truck emblem or nameplate but, if these do exist, they would be extremely rare.

The "Maccarr" name was cerainly displayed on Maccarr serial plates and hubcaps, see example below. This Maccarr hubcap face is extremely rare.

This is a Maccarr hub face (1912-1913)     mjs
Size: 56mm wide 50mm high

The following photo shows the Maccar trademark taken from the cover of the first Maccar sales brochure in 1914:

This is the Maccar trademark (1914)     rnmc

The 1914 Maccar sales brochure includes illustrations of the full range of Maccar trucks offered and these show that the 1914 Maccar trucks carried a radiator emblem, see example below:

This is a Maccar 1-ton truck showing a radiator emblem and trademark (1914)   rnmc

I do not have a photo of this Maccar radiator emblem but I am informed that it was like the Maccar trademark, see emblem design below:

This is the Maccar truck radiator emblem design (1914-1916)    rnmc

If this Maccar truck radiator emblem can be found, it would be extremely rare.

This Maccar radiator emblem was used on Maccar trucks until 1917, when the design was changed to include a map of the Americas and was finished in blue, white, pale blue and brown enamel, see example shown above at the top of this post and again below. This Maccar truck radiator emblem was used for about a year only and is very rare.

This is a Maccar radiator emblem (1917)      mjs
Size: 69mm diameter      MM: Whitehead & Hoag

The Maccar trademark design was changed for 1918, see revised trademark design shown below,  which no longer has the link between the letters "A" and "C" and has a simpler style for all the letters in "MACCAR":

This is the revised Maccar trademark used for the radiator emblem (1918)   rnmc

The 1918 Maccar sales brochure shows that the Maccar truck continued to use a radiator emblem, see example below:

This is a Maccar bus (1918)    rnmc

Maccar bus close-up showing the radiator emblem (1918)    rnmc

The quality of the original 1918 Maccar truck photos in the brochure do not allow the radiator emblem design to be seen in close detail, but it is clear that the emblem is similar to the 1917 Maccar radiator emblem shown above at the top of this post with a dark colored Americas in the background. However, it is believed that the "MACCAR" name in the 1918 Maccar radiator emblem design was changed to match the revised Maccar trademark. If this Maccar radiator emblem could be found, it would be extremely rare. 

After 1918, Maccar trucks no longer carried radiator emblems but, instead, the "MACCAR" name was embossed into the radiator tank top, see original 1919 Maccar truck photo below:

This is a Maccar truck radiator showing the embossed "MACCAR" name (1919)    rnmc

This embossed Maccar radiator emblem is more clearly seen in the 1920's survivor shown below:

This is a Maccar truck showing the embossed radiator emblem (1919-1920's)  jonathan flickr

Maccar truck embossed radiator emblem (1919-1920's) 

Some Maccar models also displayed the "Maccar" name on painted nameplates mounted on both sides of the hood, see example in the original photo below of a demountable Maccar engine unit:

Maccar demontable engine unit showing hood side nameplate (1919)   rnmc

The following are some examples of Maccar hood side nameplates:

This is a Maccar hood side nameplate (1922-1928)     mjs
Size: 226mm wide 51mm high

This is a Maccar hood side nameplate (c1922-1926)   mjs
Size: 225mm wide 50mm high

This is a cast metal Maccar hood side nameplate (c1924)    ms
Size: Unknown

This shows a Maccar cast hood side nameplate (1924)  paul vanderwerf flickr 

This is a pressed metal Maccar hood side nameplate    lktec

There are some variations in the design of the Maccar truck radiator emblems during the 1920's and early 1930's. The following original photo from the cover of a 1928 Maccar Models 64 & 66 brochure shows a radiator nameplate similar to the painted hood side nameplate pinned to the front of the radiator tank top:

This is a Maccar Model 66 showing radiator nameplate (1928)    rnmc

This Maccar radiator nameplate and hood side nameplate are also shown on the following photo of a restored 1928 Model 66:

This is a Maccar Model 66 (1928)     caht

The following original photos show some variations in the design of the embossed Maccar nameplate emblem:

This is a Maccar Model 94 with an embossed radiator nameplate (1924)   rnmc

This is a Maccar Model 86A with an embossed radiator emblem (1928)   rnmc

This close-up of a Maccar Model 86A shows an embossed nameplate (1930)    rnmc

The "Maccar" name was also displayed on the hubcaps, see example shown below:

This is a Maccar hubcap face (dates uncertain)   dkc

I have used Ronald N Moskalczak's comprehensively researched book "Maccar Trucks Built in Scranton" as a reference in preparing this web post. I am also most grateful to Ron Moskalczak for his helpful advice regarding Maccar emblems. Any errors in my interpretation of this advice is entirely down to me.