LENOX

Lenox Motor Car Co. (1911-1917)
Jamaica Plain and other locations, Massachusetts

This is a Lenox radiator emblem (c1913-1916)   khc
Size: 67mm high 53mm wide    MM: Shepard

The first Lenox in 1911 was a 27 hp four-cylinder automobile, which was introduced at the Boston Automobile Show and was offered in a variety of body styles. Production of the Lenox started in Jamaica Plain but a second factory was opened in Boston later in 1911. By late 1912 another factory had been secured in Hyde Park.

The four-cylinder Lenox became the 40 hp Model 4-40 for 1913 and was joined by a 60 hp six-cylinder Model 6-60 offered initially as a seven-passenger touring or a seven-passenger  limousine. The range of body styles available for the Lenox Model 6-60 was increased considerably in 1914.

The Lenox automobile range was reduced to just two touring models for 1915 with a 50 hp four-cylinder speed car model appearing in 1916.

The Lenox team had decided to enter the commercial market in 1915 and new factory sites were opened in Lawrence and Fall River. A three-ton capacity truck and a series of tractors were introduced in 1916. This expansion into the commercial market led to serious financial problems and the Lenox was finished in January 1917.

Emblems

I have been unable to find any original period photos of Lenox cars showing the radiator emblem and there are very few surviving Lenox cars. However, the following photo of a surviving 1911 Lenox Model D Speedster shows a radiator emblem:

Lenox Model D Speedster (1911)    pinterest

This 1911 Lenox speedster has been restored and it is possible that the emblem was added during restoration, although I cannot confirm this.

Lenox advertisements in 1911/1912 show the name "Lenox" in an unremarkable font style, see example shown below:

Lenox car advertisement (c1912)   autopassion

By 1913, the "Lenox" appears in a distinctive trademark style, see example advertisement shown below:

Lenox car advertisement (1913)   ta

This "Lenox" logo script is used on the red, white and mauve enamel Lenox radiator emblem shown above at the top of this post and again below. It is possible that this Lenox radiator emblem was introduced in 1913. This Lenox radiator emblem is extremely rare.

This is a Lenox radiator emblem (c1913-1916)   khc
Size: 67mm high 53mm wide   MM: Shepard

A similar "Lenox" logo script was displayed on the Lenox serial plates, see example shown below. This Lenox serial plate is very rare.

This is a Lenox Model O serial plate (1916)    mjs
Size: 77mm wide 50mm high

The Lenox logo script was also displayed on the hubcaps, see example shown below:

This is a Lenox hubcap (c1913-1916)   dkc