Standard Electric Car Co. (1911-1913)
Standard Car Manufacturing Co. (1913-1915)
Jackson, Michigan
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| This is a Standard electric maker's serial plate (c1913) mjs Size: 96mm wide 35mm high |
The most popular Standard Electric car was a coupe, although a runabout and a roadster were also offered. The Standard Electric advertised 110 miles between battery charges and had a maximum speed of 20 mph.
In November 1913 the company was reorganized as the Standard Car Manufacturing Company but the company was in receivership two years later in November 1915.
Emblem
The same step plate was used for the coupe model, as can just be seen in the following Standard Electric advertisement:
The Standard Electric also had a black painted nameplate/serial plate mounted inside the vehicle, see the Standard Car Manufacturing Company example shown above at the top of this post. This Standard Electric nameplate/serial plate is very rare.
The Standard Electric did not carry an emblem but did display the "Standard Electric" name on the step plates, as shown in the photos below of a rare surviving Standard Electric on display at the LeMay Museum:
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| Standard Electric roadster showing step plate (1913) conceptcarz |
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| Close-up showing Standard Electric step plate (1913) |
The same step plate was used for the coupe model, as can just be seen in the following Standard Electric advertisement:
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| Standard Electric coupe advertisement (1913) pinterest |
The Standard Electric also had a black painted nameplate/serial plate mounted inside the vehicle, see the Standard Car Manufacturing Company example shown above at the top of this post. This Standard Electric nameplate/serial plate is very rare.
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